Google Ad Roadmap
Data Benchmarking
Here’s where I take a closer look at your website and how it performs compared to others in your niche. I identify technical errors, content gaps, and SEO issues, then review your competitors’ sites to learn what’s helping them rank. From there, I provide clear, practical recommendations to improve your overall performance.
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Account & Tracking SetupSet up/verify Google Ads, GA4, and Google Tag Manager
Install tracking tags (GTM) Set up conversion tracking:
1. Phone calls
2. Form submissions
3. Booked consultations
4. Click-to-call events
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Competitor AnalysisBasically, I check all your competitor, they're standing and what are they doing in terms of digital marketing. In this way we can easily strategize how to over rank them.
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Landing Page AuditVerify the landing page is fast, clear, and conversion-optimized
Ad Launching
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Campaign Structure
I build a fully optimized Google Ads campaign based on high-intent keywords and tightly themed ad groups. This ensures your ads reach the right audience with maximum relevance and quality score.
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Ad Copywriting & Creative Development
I write compelling, conversion-focused ad copy that highlights your service benefits, addresses customer pain points, and encourages users to take action. This includes multiple variations for A/B testing.
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Full Ad Extensions Setup
I add all essential ad extensions to improve visibility and click-through rates, including:
1. Call Extensions
2. Sitelinks 3. Callouts Structured Snippets
4. Location Extensions
These help increase ad relevance and give customers more ways to contact you.
Keyword Targeting
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I implement carefully researched keywords and pre-built negative keyword lists to avoid wasted spend and ensure your budget goes only to qualified leads.
Initial Budget Allocation & Bidding Strategy
Launch Monitoring & Early Optimization
During the first 72 hours, I monitor your campaign performance, ensure tracking works correctly, and make early adjustments to stabilize performance and prevent wasted spend.
