Google Ad Roadmap

Data Benchmarking

Here’s where I take a closer look at your website and how it performs compared to others in your niche. I identify technical errors, content gaps, and SEO issues, then review your competitors’ sites to learn what’s helping them rank. From there, I provide clear, practical recommendations to improve your overall performance.

Ad Launching

Keyword Targeting

  • I implement carefully researched keywords and pre-built negative keyword lists to avoid wasted spend and ensure your budget goes only to qualified leads.

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Initial Budget Allocation & Bidding Strategy

I choose the best bidding strategy (Maximize Conversions, Target CPA, Manual CPC) based on your goals, ensuring your budget is used efficiently from day one.

Launch Monitoring & Early Optimization

During the first 72 hours, I monitor your campaign performance, ensure tracking works correctly, and make early adjustments to stabilize performance and prevent wasted spend.